Your customers are going to give you three
seconds to make the sale. Do you know what to say in those
three seconds?
The marketing methods of the past are losing
effectiveness as consumers are getting smarter and smarter
and have less and less time.
What is needed is a new way of doing business-a method
that is simultaneously socially responsible and far more
effective than “old marketing.”
This new way is The Irresistible
Offer.
When Domino’s Pizza gave their customers an offer they
couldn’t refuse-“thirty minutes or less” or the pizza was
free... Domino’s grew from a single store to a $4 billion
chain.
New Marketing guru, Mark Joyner defines and explains
this revolutionary selling philosophy and helps you apply
it to your own business. He examines the elements that make
up The Irresistible Offer and presents a formula for
creating one of your own and tools to help you estimate the
effectiveness of your offer in advance.
The clock is ticking. Don’t manipulate your customer.
Manipulate your offer instead-so customers find it, and
your company truly irresistible!
"I've read every book on marketing printed in the
last 150 years. This is the first breakthrough in over 50
years." --- Dr. Joe Vitale, author of The Attractor
Factor
Author
Mark Joyner, the former CEO of Aesop
Marketing Corporation, is one of the most well known
leading authorities on Internet marketing today. He is
considered by most to be the king of so-called “Viral
Marketing,” “Referral Marketing,” “Affiliate Marketing,”
“Perpetual Marketing,” and many more of the most famous new
marketing techniques. One of his greatest successes was his
site SearchHound, which he built from scratch, ran on a
zero marketing budget, and then sold for $4,000,000. Joyner
lives in Miami, Florida.